For the last few years now, people have been able to create their own independent Roku channels at a relatively low cost. As I write now I myself am experimenting with creating one through Vimeo to host some of my features and series work. This is of course nothing new. Troma Entertainment for example is always fast to jump on new technologies. Originally the Troma Now streaming service launched through VHX, but a few years back they were acquired by Vimeo.Some of my older feature films that were distributed through MVD Group would pop up on these cool Roku channels like Midnight Pulp, ZP TV, etc. but recently I found out that the 24 Hours Movie Channel will be carrying my first film Everything Moves Alone and possibly Land of College Prophets.
It is hard to say if this is any kind of gold rush because the checks I’ve gotten for being on these streaming channels are usually for 20 or 30 bucks at a time but the ability to create these channels is pretty exciting in and of itself. You can create your own channel directly through Roku and set up your own potential advertising. Plus it is actually easier to set up than you’d think. This Tutorial can walk you though how to create your own independent channel in 5 minutes. The drawback is that you are bound to the Roku company. So your revenue can be suppressed just like on YouTube or Amazon Prime. Still it may be another way for Indie filmmakers to generate a few bucks and we have to keep exploring new media technologies.